|Screen shot of ebooks by Tracy Falbe in the Kobo ebook store within Lowry's Books and More of Three Rivers and Sturgis, Michigan.|
I've noticed recently that some independent bookstores in my Michigan partner with Kobo to sell ebooks at their websites.
Why would brick-and-mortar bookshops want to sell ebooks?
Logic suggests that once their customers get adjusted to ereading they may never come around to buy a print book again. I don't think this is true. Bookstores interested in maintaining a vibrant web presence even on a local scale would want to engage with a digital reading audience instead of alienating it. These locally branded Kobo ebook stores within indie bookstore websites give ebook enthusiasts a reason to go the local website. Some people who only read ebooks might be glad to support a local business.
Also ebook-reading people are readers, which means they are likely to give books as gifts.
Some people, like me, read both print and ebooks and shop both locally and online. Just because I read ebooks does not mean I don't read print books. Plus I buy print books for gifts. I have a Nook because the bookstore in my town is a Barnes & Noble. No it's not an indie business, but it is my local store. I buy print books there sometimes, and I buy ebooks in the Nook store sometimes. I can't be the only person like this.
I don't think it's daft of bookstores to sell ebooks. Their business is selling readable products. Those shops that want to integrate with online selling have a good partner with Kobo, which sells ebooks that can be used on many devices.
While exploring the websites of some regional book sellers I found all my titles available through their Kobo partner stores.
Schuler Books - Grand Rapids, Lansing, Okemos, Walker
Lowry's Books & More - Three Rivers and Sturgis
Snowbound Books - Marquette
Purchasing any of my ebooks at these stores will earn the store a commission on the sale.